Nicky Sweetland joins the team at London Theatre Bookings and The Theatre Café

London Theatre Bookings and The Theatre Café are delighted to announce that Nicky Sweetland has joined the company as a Sales and Marketing Executive.

The multi-award winning ticket agent – which opened The Theatre Café on Shaftesbury Avenue in 2015 – is hoping the appointment will further increase their online presence. By employing Nicky – who has worked as an entertainment journalist over the last three years for The London Weekly News, The South London Press, The Greenwich Weekender, Broadway World, Theatre.London and BBC Radio Kent – the company plans to implement an extensive schedule of live events in the intimate venue, including Q & As, Café takeovers and performances from some of the biggest stars of the West End.

The first live Q & A hosted by Nicky – with Tony Award Winner Kristin Chenoweth last month – gained over 15,000 live views and with the venue building in popularity with both stage stars and fans alike, the programme of special events is likely to gather a large interest.

Nicky Sweetland commented, “I’m hugely excited to be working for London Theatre Bookings and I’m looking forward to putting the Theatre Café well and truly on the map. With our plans for more live Q & As, and events, The Theatre Café is going to become a destination for stagey aficionados from around the world, so keep an eye on our social media platforms and website for more details.”

Chief Operations Officer, Ryan Woods added, “I am so pleased Nicky has joined us to grow our social and web platforms across London Theatre Bookings and The Theatre Café. Nicky shares our passion and vision for The Theatre Café. January marks three full years the café has been open. We’ve achieved so much but there’s more to come; it’s very exciting! ”