![News: Disney Theatrical Productions launch new ticket and access initiatives](https://thetheatrecafe.co.uk/wp-content/uploads/2021/07/disney-theatrical-main.jpg)
With the government restrictions set to ease next Monday, Disney Theatrical Productions are introducing new initiatives that will welcome audiences back to theatre and increase accessibility across their productions.
Simon Vickers, general manager at Disney Tickets, said, “As we return to the stage, with The Lion King reopening at the Lyceum Theatre at the end of the month, and brand-new productions of Frozen and Beauty and the Beast to begin performances in August, we aim to ensure that as many people as possible can enjoy these shows. Theatre is here to be shared and we want to open our doors to audiences in London and across the UK, enabling access for all so that we can join together in the much-needed joy these timeless classic stories provide.”
For Frozen, Beauty and the Beast and The Lion King, a new rush programme will be introduced across all three productions with tickets available at just £20 for every performance.
Disney Day Seats will be available to purchase on the day of the performance from 10am, beginning with The Lion King at the Lyceum Theatre on 29 July, with other productions added later. Guests will need to register in advance to access Disney Day Seats.
Also announced today, Disney Tickets is launching an exclusive Flexible Group Ticket pricing policy which allows options to be tailored to particular group bookings. Group organisers can discuss bespoke pricing and payment plans with Disney Tickets Group Sales, to enable group bookings to suit a range of budgets.
Additional relaxed performances are announced across Disney productions with further planned for future booking blocks.
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