A brand new attraction is opening up in Central London, as Monopoly Lifesized comes to Tottenham Court Road. The family-favourite board game, arrives in life-size form from August 2021 at a new destination building.
Global play and entertainment company, Hasbro Inc. and GAMEPATH announce this new, participatory gameplay attraction bringing together the best of the iconic board game, escape rooms and team challenge – the first of its kind in the world.
All the best-loved elements of the classic Monopoly gameplay have been translated into an exciting 4D experience on a full-sized board that teams of players will move around, participating in challenges as they go in order to acquire properties, earning money as they “Pass Go”, “Go to Jail”, picking up a “Chance Card” and maybe landing on “Free Parking”…
An immersive, on-your-feet version of the world’s favourite board game, prepare to experience the thrill of trying to stage a heist in Mayfair, competing against a clock to build some of London’s iconic buildings, solving a baffling murder mystery and stepping into a world of codebreakers…
Monopoly Lifesized will take place at 213 – 215 Tottenham Court Road, a 22,000sq ft building over three floors in the heart of the West End. The venue will include “The Court”, which is the first in a series of central London venues dedicated to live gameplay, a retail building with Hasbro merchandise, “The Top Hat”, a destination Monopoly-themed bar and restaurant.
The game itself will consist of a 75-minute gameplay segment on a 15 x 15m board, featuring 8 Properties, 2 Utility Companies, 2 Train Stations, Jail, Free Parking, Go, and Just Visiting. Each board can host between 8 and 24 people split into 4 teams, all playing against each other. Each team will have their own personal MONOPOLY token –, Scottie Dog, Boot, Racing Car, etc. – leading them around the game, taking scores, and giving hints where required. Each property square will have a full-sized location specific room behind it that players enter to participate in a challenge to ‘acquire’ that particular property. The challenges will be a mixture of physical and mental puzzles and games that will test players’ skills and lateral thinking, and will be themed appropriately for the square, featuring either some historical or current day relationship with that part of London.
It will be created by a team drawn from across the immersive theatre, tech and escape room worlds: creative producers are Tom Beynon and Paul Mansfield, with set design by Tim McQuillen-Wright (designer for Secret Cinema experiences Stranger Things, Blade Runner, and Moulin Rouge), costume design by Sarah Mercade, sound design by Luke Swaffield, production management by Entourage and scenic construction by Scene2.
Clockwork Dog are Gameplay Consultants and Operations bringing on board their extensive experience in designing and building immersive and technically impressive escape room games.
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